Leadership and Companies
Google’s Frightgeist Spotlights 2026’s Trending Halloween Searches
Google’s annual Frightgeist site highlights rising 2026 searches for costumes, party supplies, spooky effects, and horror movies.
What happened
Google launched its annual interactive Frightgeist website, tracking Halloween-related search trends for 2026. Horror characters, television and film favourites, country legends and unusual ideas lead costume searches. “Witches brew punch” tops trending Halloween drinks, while “cauldron crock pot” reaches an all-time search high. Gothic and mascot horror movies lead movie searches.
Why it matters
The data gives retailers, entertainers and party businesses a current view of consumer interest across costumes, decorations, food and Halloween viewing.
Source: Google Blog