Leadership and Companies
Google puts more source links, official sites and news into AI Search
Google is adding prominent links, official-site sections, news carousels and creator profiles across its AI Search features.
What happened
Google is increasing inline links in AI Mode and AI Overviews, including placing key sources higher in responses. It is testing dedicated sections for official websites, expanding visual carousels for timely articles across locations and languages, and testing clickable creator and publisher names linking to Search profiles. Google said use of Preferred Sources has grown more than sevenfold since the year began.
Why it matters
Search users can reach original websites, timely coverage and creator information more directly, while publishers and creators gain more visible paths from AI answers to their profiles and content.
Source: Google Blog