Leadership and Companies
Google adds Gemini-led media bundles and LinkedIn CTV inventory to DV360
Google Marketing Platform introduced Gemini-powered media tools, LinkedIn CTV inventory, and a redesigned Search Ads 360 experience.
What happened
Google Marketing Platform launched its first monthly Drop, highlighting new advertising tools across the customer journey. Display & Video 360 now offers Gemini-curated media bundles for live sports and major events, alongside LinkedIn CTV Ads programmatic inventory. Search Ads 360’s redesigned home view uses Gemini to consolidate insights, generate suggestions, and simplify execution. Google ranked first across Gartner’s three advertising use cases.
Why it matters
Advertisers can buy, plan, and measure LinkedIn CTV inventory within DV360, while Gemini tools bring media selection and campaign insights into existing workflows.
Source: Google Blog