Leadership and Companies
Google highlights holiday ad bidding and budgeting tools for advertisers
Google Ads leaders shared holiday planning guidance covering bidding, budgeting, and promotional campaign tools.
What happened
Google Ads Product Liaison Ginny Marvin and Ads Product Director Tal Akabas discussed new bidding and budgeting tools in the latest episode of the Ads Decoded podcast. The episode covers demand-led budgeting and promotion mode as holiday advertising strategies, and addresses common misconceptions about bidding and campaign learning periods.
Why it matters
Advertisers get Google’s latest guidance on allocating holiday budgets, using promotion mode, and understanding how bidding and learning periods work.
Source: Google Blog