Leadership and Companies
Google Expands AI Brief Languages, Adds Unified AI Max Reporting
Google is expanding AI Brief’s closed beta and adding unified reporting for AI Max campaigns in Google Ads.
What happened
Google is rolling out two AI Max updates for advertisers. AI Brief’s closed beta is expanding to Dutch, French, German, Italian, Japanese, Portuguese, and Spanish, allowing advertisers to guide AI Max with business, audience, and messaging context in their own words. Google is also adding a unified reporting view in Google Ads covering the Search ads journey. The interface will show which search terms triggered ads, which creative assets users saw, and where they landed on the advertiser’s website. Google said it will provide more details and availability later this year.
Why it matters
Advertisers will have more language options for briefing AI Max and a clearer way to connect search terms, creative assets, and landing pages with campaign performance.
Source: Google Blog