Leadership and Companies
Threads Gives Podcast Creators New Tools To Drive Discovery And Engagement
Threads launched podcast features including profile banners, episode cards, reminders, saved episodes, guest cards, and audience insights.
What happened
Threads rolled out a podcast toolkit for creators and listeners. It includes profile banners, episode link cards, transcript and guest cards, episode saving, automatic reminders to share new releases, and Podcast Insights showing reach, clicks, engagement, and saves. The tools are designed to help creators promote shows and support conversations around podcast content.
Why it matters
Podcast creators gain more ways to surface episodes, bring listeners back, and measure how Threads drives audience activity through clicks, saves, reach, and engagement.
Source: Meta Newsroom