Leadership and Companies
DreamWorks Promotes “Forgotten Island” Through a Waze Driving Partnership
DreamWorks is promoting its “Forgotten Island” film through a themed driving experience on Waze.
What happened
The promotional material invites users to drive with “Forgotten Island” on Waze. It features animated characters, a red jeepney bus and themed keychains, and says the film is only in theatres.
Why it matters
The available material confirms a film-marketing partnership, but does not provide enough detail to verify its commercial scale, audience reach or business impact.
Source: Google Blog