Leadership and Companies
Meta Launches Ray-Ban Meta Gen 3 in India with Ranveer Singh
Meta names Ranveer Singh its first Indian Ray-Ban ambassador and launches slimmer, longer-lasting AI glasses.
What happened
Ranveer Singh is Ray-Ban and Ray-Ban Meta’s first brand ambassador in India under the Frame Your True Self campaign. Meta launched Ray-Ban Meta Gen 3 with up to nine hours of battery life, a customizable action button and 27 colour-and-lens combinations, priced from INR 44,300. It also introduced Ray-Ban Meta Audio glasses and announced Muse, an AI agent coming to the glasses.
Why it matters
Indian consumers now have access to Meta’s newest AI-glasses products, including a Gen 3 model with longer battery life and hands-free access to Meta AI.
Source: Meta Newsroom