Leadership and Companies
Meta’s Anti-Scam Campaign Reaches 303 Million Across 18 APAC Markets
Meta’s regional campaign has reached 303 million people, promoting scam-awareness guidance and account-security tools across 18 markets.
What happened
Meta said its “One Step Ahead” campaign, developed with more than 25 government agencies, law-enforcement bodies and safety organizations, has reached over 303 million people since May 2026. Running across Facebook and Instagram, it generated more than 1.3 billion impressions and 1.2 million link clicks while promoting tools including two-factor authentication, passkeys and WhatsApp Linked Device Warnings.
Why it matters
The campaign connects users with practical account-protection measures and local reporting resources, including India’s National Cyber Crime Reporting Portal, through trusted regional partners.
Source: Meta Newsroom