Leadership and Companies
Google Unifies Vertical Video Buying Across Channels for Advertisers
Google Display & Video 360 now centralizes programmatic vertical video buying and measurement across publishers and channels.
What happened
Google introduced Vertical Video Unification in Display & Video 360, allowing advertisers to buy and measure vertical video programmatically across channels through one platform. Gemini supports buying, campaign execution and full-funnel measurement. In initial testing, Unilever’s Hellmann’s and WPP Media increased unique reach by 24% while cutting cost per unique user by 25%.
Why it matters
Advertisers can manage vertical video buys in one workflow, while the tested campaign delivered broader reach at a lower cost per unique user.
Source: Google Blog