Tech
OpenAI Adds Visual ChatGPT Ads, Measurement And Brand-Suitability Tools
OpenAI introduces visual advertising in ChatGPT while expanding measurement, attribution partnerships, and brand-suitability tools for advertisers.
What happened
OpenAI has introduced a new visual ad format within ChatGPT. It is also expanding measurement tools, adding attribution partnerships, and broadening brand-suitability capabilities for advertisers. The announcement signals a wider advertising offering around ChatGPT, combining a new creative format with tools designed to measure performance and assess where brands appear.
Why it matters
Advertisers gain a new ChatGPT ad format alongside expanded capabilities for measuring campaigns, attributing results, and evaluating brand suitability.
Source: OpenAI News